Why you should digitally reproduce your artwork

Article written by Brunswick Print Lab

February 2025

The physical nature of analog artwork can limit how far it can go. That's where digital reproduction comes in, it’s a vital tool for the modern artist.

1. Preservation of Your Work

Being part of the physical world, analog art(created by using traditional materials such as pencil, paint, paper, canvas, film etc) is susceptible to wear and tear. A painting can fade over time, a sketch can smudge, and a sculpture can be altered by environmental factors. Digitally reproducing your artwork ensures that no matter what happens to the original piece (including when it is sold), your work is preserved. A high quality photographic reproduction acts as a digital archive that preserves the finest details, colours, and textures of the original piece.

2. Creating Limited Editions and Prints

If you want to sell prints of your art, digitising is the first step. You can create limited edition prints, ensuring that each reproduction retains its value and exclusivity. Artists often produce limited edition fine art prints of their work whether on fine art paper, canvas or other mediums. The beauty of this is that you can offer various sizes and formats at different price points which helps make your art more accessible.

3. Expand Your Audience

The internet has made it simple for artists to share their work with a global audience. If your artwork exists only in its physical form, you’re limited by geography and access. By digitising your work, you can reach people all over the world, whether that’s through your website, social media, or digital marketplaces. Digital files make it easy to share, sell, and promote your art without dealing with physical limitations. And again, your artwork can be printed by professional print labs giving you an opportunity to create multiple streams of income.

4. Marketing and Branding Opportunities

High quality digital reproductions of your artwork can be used across marketing material which creates a channel to put your work in front of a wider audience consistently and professionally. You can create digital portfolios of your work in a cohesive, shareable format. Having your work digitised means you can build an organised and effective online presence.

6. Building Your Art Collection Over Time

Digitising your artwork not only allows you to keep a colour accurate, highly detailed preservation asset of all your work. The images serve as a portfolio, a reference for future commissions, and can be a useful tool when applying for shows, exhibitions or grants.

Conclusion

Digitally reproducing your artwork is not just a matter of convenience, it allows you to share, preserve, and grow your art. Brunswick Print Lab has a purpose built art reproduction studio where the work is photographed to the highest possible standard under strict lighting and colour managed conditions by our reproduction expert. The work can then be printed (fine art Giclee print) in the same studio using our strict colour managed workflow and then viewed under our neutral (5000K noon day sunshine) lighting set-up (alternate gallery lighting can also be simulated). Feel free to drop in anytime to see the studio and discuss your needs.

Brunswick Print Lab Art Reproduction Studio